At the initial stage of an industry, brand name is nothing for a producer of goods, which matters is only the quality of the product which raises demand for it but at the end when the product sales grow higher, its becomes and people recognizes the product with the brand, logo, device and that is the time when the brand becomes a Trade Mark and than it is the only value for the product and becomes priceless.
Once, the brand becomes the symbol of quality, you cannot compromise with others allowing them to make goods of inferior quality under the brand which is similar to yours as your brand is equal ant now to the symbol of quality and the usage of the same or similar mark by others will only spoil reputation for your product which you have grown by serving it since birth until it became a tree with many fruits and branches on it at which every one wants to have a piggy ride on the path which was created by you by starving water for longtime.
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