Trust is everything in any relationship whatever it may be a love, business or consumer relationship. If trust, goes, everything goes and it takes a long journey to complete while developing a trust for your products on a consumer and when a consumer has trust on your product, it does not want you to betray it.

But in case your intellectual asset if gets caught by some malafide intender to produce goods with your brand under its supervision which can never match to the quality of the product, the name and fame developed by you for your goods get malign not its and consumer relates the bad quality with your origin and you will have to face this heat while making entry in Indian market that goodwill for your product has already been maligned by an offender and at that time you can only blame yourself for that mistake for not having an earlier protecting of Trade Mark rights.

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